SUSTAINABILITY
We believe Every Drop Counts® in inspiring a healthier planet.
Improving water efficiency, saving millions of gallons of water every year
Reduced Emissions
~25% Reduced Carbon Emissions Since 2020.
Our Fleets
Low-carbon technology across ~19% of our North American fleet, saving ~10% CO2 for every truck replaced.
Cleaner Energy
We’ve purchased renewable energy since 2020.
Water Stewardship
Primo Brands has a portfolio of over 90 springs and actively manages water resources to help assure a steady supply of quality, safe drinking water today and in the future. Primo Brands also helps conserve over 28,000 acres of land across the US and Canada.*
*Represents combined Primo Water and BlueTriton Brands
Water & Land Stewardship
In 2024, Primo Brands was the first Beverage company to be enterprise-level WAVE Verified through the Water Council’s WAVE: Water Stewardship Verified program.
Diversification of Water Sources
Building water resiliency through multiple approved sources for our bottling plants, using less than 20% of our permitted wells & natural springs in the US.
Water Efficiency
In 2023, we improved our North American water efficiency ratio by 2.5% saving an estimated 20 million gallons.
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Circular PackagingReusable Bottles
Primo Water bottles are cleaned, sanitized, refilled and reused, saving the equivalent of 10 pounds of virgin plastics with every 5-Gallon bottle exchanged.‡
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Circular Packaging100% Recyclable Materials
Our 3- and 5-gallon plastic packaging, bottles and caps are 100% recyclable. Plus, we are committed to making 50% of our bottling plants zero waste by 2030.
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Circular PackagingKeeping Plastic Out of Landfills + Oceans
Each 5-Gallon Primo Water bottle helps keep 1,500 single-use water bottles out of landfills + oceans.‡
2030 Commitments
Strategic initiatives help us pave the way for a more sustainable future. Primo Water’s environmental strategy is overseen by our sustainability governance structure, and includes reducing climate change impacts, sourcing water responsibly, and integrating circular economy principles in our business models.
Strategic initiatives help us pave the way for a more sustainable future. Primo Water’s environmental strategy is overseen by our sustainability governance structure, and includes reducing climate change impacts, sourcing water responsibly, and integrating circular economy principles in our business models.
50% Zero-Waste Plants by 2030 20% Better Water Efficiency by 2030*
* Compared to 2021 levels.
“We thank all our associates for their continued hard work and dedication and our investors for their ongoing support, as we continue our sustainability journey.”
— Robbert Rietbroek CEO of Primo Water
The Mountain Valley Water in Glass Bottles
The Mountain Valley Water is bottled from a certifiably sustainable spring source, deep in the heart of America’s great land. The only pure, premium American spring water bottled in glass to preserve its mineral-rich, award-winning taste.
Explore Sustainable Water Solutions
Each Primo Water 5-gallon water bottle can help save up to 1,000 single-serve plastic bottles.‡
Drink filtered water that comes straight from your tap, reducing waste and reliance on plastics.
Get affordable quality water at a retail location near you, by refilling or exchanging your 5-gallon water bottle.
‡Based on the expected lifetime use of one Primo Water 5-Gallon bottle compared to the equivalent volume of water in single-use water bottles.
*Data represents Legacy Primo Water Entity unless otherwise noted.
